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HugoCaesarTassiRoma · MMXXVI
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HUGO CAESAR TASSI
Women's fashion, with the authority of an empire. Roma.

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Home/Journal/Beatrice Conti
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The Journal · Creative Director

Beatrice Conti

Womenswear designer & stylist · Florence-trained · 15 years in Italian ateliers · 15 years in fashion

Beatrice Conti is the Creative Director of Hugo Caesar Tassi. She trained in womenswear cutting in Florence and spent a decade between Milan and Rome ateliers before founding the house's studio, where she leads its occasion-dress collections and writes The Journal's dressing guides.

Articles by Beatrice

Occasion Dressing

What to Wear to a Wedding as a Guest: The 2026 Dress Code, Decoded

From black-tie to garden party, the only wedding-guest dressing guide you'll need this season — by dress code, by season, and by color.

9 min read · 12 May 2026
Care & Craft

How to Care for Pleated Chiffon So It Lasts a Lifetime

Heat-set pleats, recycled chiffon and a few simple habits — the atelier's guide to keeping a pleated dress sharp for years.

6 min read · 28 April 2026
Color & Style

The Imperial Palette: How to Wear Burgundy, Oxblood & Tyrian Red

Porpora, Vermiglio, Cornelia — the Roman reds, and how to wear the house's most powerful colors by skin tone, season and occasion.

7 min read · 10 April 2026
Fit & Form

Midi vs Maxi vs Mini: Choosing the Right Dress Length for Your Frame

Where each hem falls, who it flatters, and how to choose dress length by height, occasion and proportion.

6 min read · 22 March 2026
The House

The History of Roman Dress — and Why It Still Shapes Modern Elegance

From the stola to the toga to Tyrian purple — how classical dress quietly defines what we still call elegant.

8 min read · 4 March 2026